Chris Ledoux expressed the down-deep gut-feeling cowboys have about their hats in his song "This Cowboy's Hat". Because your hat is an extension of who you are...Ledoux's lyrics tell about his hat and you gain insight into his life. Hats are personal and demand respect because every cowboy and every hat have a story to tell.
I love this picture of a team of horses working together to get a job done. Not a matching team, yet the significance is that they were united in their goal. Differences made them stronger, but an equal yoke was paramount. Work was empowered with purpose.
For a company to become a brand there needs to be a promise associated with what they make and what you will get if you engage with it instead of buying something else. A company’s brand is shorthand for the feelings that an experience creates and the promises that a product or service brings with it.
Our brand promises Quality and Service. Experience our "Dream Factory" where whatever you can imagine is possible.