Basic Truths Still Hold True

January 05, 2019

Basic Truths Still Hold True

My job as co-owner of a western store and saddlery is to take everything I see, hear and read and determine if – and how – it will impact our industry.  To do so, I don’t just look for shifts in fashion and function, but also in technology, design, consumer behavior and so much more.

When I see women trading in their jeans for leggings, I think... Denim can’t vanish… it’s too functional.  And sure enough, denim isn’t gone, it’s just being used more strategically, while fashion throws a curve ball to mix it up, just for fun!

Facebook and Instagram affords constant contact with customers, but does that mean they still don’t want and need personal service?  Not at all, people still benefit from the expertise of people in the business.  We deal with products every day and know the ins & outs, goods & bads, what works & doesn’t work, what holds up & what doesn’t…there is so much available that having a chance to talk about your individual needs lets us both get closer to meeting those needs.

What I have found most amazing about today’s world of instant everything is that basic truths still hold true.  The age proven saddle tree made of wood and covered with rawhide still serves the same purpose it was originally built for…it distributes the weight of the rider over the surface of the horses back evenly.  A steel arch in a boot doesn’t break down, it supports the foot & provides lasting comfort.   The more beaver in a felt hat, versus rabbit and wool, the longer & better it holds up. Natural fibers in a felt saddle pad wick moisture & heat from the horses back; synthetic fibers don’t.  Clay based neoprene breathes; petroleum based neoprene does not. 

But if all these snippets of information make you feel like the world is just moving too fast to keep up, let me underscore that slow and steady, stick to the basics wins out.  We’re celebrating our 107th year in business, and this family-owned and family-run operation has built a solid foundation on its heritage, all while still looking forward.  The Cowboy Way holds endless inspiration.

Leave a comment

Comments will be approved before showing up.

Also in Connolly

Her Majesty the Queen

September 15, 2022

Her Majesty the Queen, who died on September 8, 2022, at the age of 96, was a passionate horse lover. Some of the most iconic images of her reign show her horseback. Queen Elizabeth’s very first horse was a Shetland pony named Peggy, given to her at the young age of 4 as a birthday present from her grandfather. It's difficult to image being royalty, let alone living that life, but as horse lovers there is a connection regardless of status. Royalty portrays the majesty, beauty, glamour, and aw...

Continue Reading

3 Key Factors to Success

August 10, 2022

Too many barrel racers succeed for you not to learn exactly how they did it - and how to follow in their steps. If you're passionate about the sport many will help you harness these secrets. Access top experts for their knowledge; get motivation from those closely invested in your success; engage people with passion to help others hone their skills, willing to mentor more intensive than anything ever offered before. These 3 key factors fast-forward success for anyone in any sport.

Continue Reading

Iconic Cowboy Symbol – The American Cowboy Hat

July 28, 2022

Cowboy symbols represent the cowboy spirit of independence and self-reliance. A cowboy lives what he believes and does not worry about conforming to anyone’s mold. Cowboys have substance, strength, and courage. Hats, boots, spurs, saddles, and horses are symbols of the culture and evidence hard work, horsemanship, and individualism. The cowboy spirit preserves the principles our country was founded upon. Their stories capture situations, motivations, and outcomes. Their stories have a profoun...

Continue Reading